it seems that my conceptual half-joke genre WITCH HOUSE is here to stay. i had always wanted to invent a catchphrase or some sort of meme within popular (sub)culture, the idea of naming a genre stemmed from a failed conceptual art piece from 2007 where i attempted to start a certain "movement" called CREEP (read my "creep" manifesto on my myspace blog) , whereas "creep" was a "state of being", witch house was a comment about aesthetics.
with a genuine interest in the occult and magic, i incorporate a lot of my magical practice within the artworks that i make (this includes my music), and originally "witch house" was supposed to serve as a name for thee all to rarely explored style of magikal house music. a style first explored in depth by true witch house originators, PSYCHIC TV. (not dj screw) (get learned)
music is and will always be magikal, as it invokes change and transformation within our physical internal and external reality. and that should be at the core of what "witch house" is if anything. putting on some dark clothes and putting a bunch of upside down crosses next to your band name means nothing if all it serves to you is to "look cool". the "witch" in "witch house" is not an empty word. I AM A FUCKING WITCH, BITCH.
now, it seems that there is a genuine intellectual interest in what is happening within this whole aesthetic synchronicity known as witch house, and for good reason. music is always a reflection of what is happening within the current consciousness of human beings, especially progressive musics. and witch house is no exception. something is going on. we are evolving. REMEMBERING the ancient ways as we shift into the next age. to coin the god terrence mckenna, an "archaic revival" is underfoot within our contemoprary technological existence. witch house could have only come about through that magical organic entity known as the internet, where all information is ready to be accessed. especially that within art, culture and music, of which witch house is a alchemical brew of multiple styles, sounds, movements, and genres. it represents our current pop cultural landscape far better than someone like katy perry.
could witch house be a manifestation of people starting to understand what had been occulted for thousands of years? are we modern day pagans? maybe i putting to much on this, but it is interesting stuff to think about.
here are some recent thoughts on "witch house"
(and i would love to know your thoughts on what is going on too, any emergent phenomena is fascinating to me, and "witch house" is no exception.)
NEW YORK TIMES ARTICLE
TODD PENDU "THE GENESIS OF NAMING A GENRE"
intreview with mario zoots of MODERN WITCH fame
Witchin' w/ Mario Zoots from badatsports on Vimeo.